Q4 2020 Performance of Top Fashion Games on iOS in the US

As the year 2020 came to a close, the fashion gaming category on iOS saw some notable trends in the United States. Data provided by Sensor Tower gives us a glimpse into the performance of popular fashion games during the fourth quarter.

Project Makeover by Magic Tavern, Inc. saw a significant increase in weekly revenue, jumping from approximately $480K in the week of November 16 to around $2.5M by the end of December. Downloads also surged from around 1.3M to over 1.1M, and its weekly active users climbed steadily from approximately 462K to over 1.3M.

Crazy Labs' Acrylic Nails! had no revenue to report but maintained a steady download count, with a slight increase from around 233K in mid-November to over 307K towards the year's end. Weekly active users saw a decline from about 1.2M in late September to approximately 276K by the end of December.

Nail Salon 3D, published by Lion Studios, showed a modest revenue trend starting at about $2K in mid-November and rising to $16K by December's end. Downloads saw a peak of approximately 276K in mid-December, with weekly active users reaching a high of around 363K in the same period.

Spa Master, from RUBY OYUN VE YAZILIM DANISMANLIK, exhibited a consistent but low revenue pattern, with a slight decrease from around $2K in early November to just over $1K by December's close. Downloads dipped from around 61K to 39K, but weekly active users showed a slight uptick from 50K to 64K during the same timeframe.

Lastly, Lion Studios' Yes, that dress! generated minor revenue, peaking at $807 in the week of November 23. Its downloads fluctuated, with a noteworthy drop from 100K in late November to around 44K by the year's end. Active users followed a similar trend, peaking at around 143K in late November before falling to approximately 70K by December's close.

For more detailed insights and analysis, Sensor Tower's platform offers comprehensive data to understand the mobile app landscape and market trends.